bold is beautiful

blufruit is: Colourful and unique upcycled fashion and accessories, made by Charlotte-Mary in Brighton, England, U.K.

All pieces are either designed and made from scratch, customised from existing pieces, or quality vintage items that have been altered with love and care.

S/S 2022

The PAON collection!

Inspired by the colour palette and patterns of peacock, the Spring/Summer pieces are a vibrant mixture of cool colours, bold prints and pleated details.

COLOURS: Black, navy, mid/light blues, teal, mint, deep greens, acid green, gold, purples, violet, lilac, silver, and pink.


SILHOUETTES: Typical retro 1960's shapes, relaxed modern pieces and some 1970’s styles.

MORE PLUS SIZE PIECES COMING SOON!

PAON S/S 2022

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Upcycling service.

Introducing the NEW Upcycling service! If you have items from your own wardrobe that need a little love, blufruit can help!

Please note: this service is currently only available for U.K. customers.

Locally sourced.

All recycled, secondhand and deadstock materials for blufruit pieces are sourced either locally in Brighton or exclusively from the U.K.

Re- Upcycling for preloved blufruit items.

Lets make it circular! Have a blufruit piece that you no longer wear, or has become damaged? Return your item for a huge 50% discount off your next purchase!

10% from any blufruit dress sold.

Any blufruit dress purchase automatically ensures a 10% donation of that total sale -including custom orders- to the Marsha P Johnson institute (www.marshap.org) in order to support the global Black Transgender community.

Quality is great, all the seams and tight and secure and the shape is even. Exactly as described in the listing and cutely packaged.
So happy with these, and look forward to buying from blufruit again!

K. Fillmore

These dresses are sewn extremely well and are so comfortable but yet stylish and cool!!
I am extremely happy with them and highly recommend this fab Boutique Dress Shop!!!

K. Ayers

Perfect service from Charlotte-Mary as always. Attention to detail, creativity and great customer communication. I love my top. It’s perfectly me. Thank you ! 😘

A. Williams